ONLINE ADVERTISING : SUBJECTIVE CONTENT
Astrology, horoscopes, psychic services or other related services
- Creative MUST state that the service is for entertainment purposes only.
- Creative CANNOT imply that there are scientific groundings to such services and/or promises of wealth or good fortune.
Ringtone/cell phone offers
- All ringtone/cell phone offers must disclose the details of the service, particularly when the offer requires a subscription.
Promotions (contests, sweepstakes, special offers)
- Ad creative CANNOT imply that the promotion is approved or endorsed by any government or quasi-government entity.
- All promotions MUST offer a fair opportunity for all entrants to win
- Chance-based promotions CANNOT require a purchase to participate and MUST clearly disclose that no purchase is necessary.
- Promotions CANNOT claim "everyone wins", or suggest that the reader was specially selected to receive a prize.
- Promotions CANNOT suggest that a payment by the winner is necessary to claim a prize (except for applicable taxes).
- Ad creative MAY NOT falsely imply that the mere act of clicking a button is sufficient to win (e.g. "Win a car! Click here!").
Ads for food products
- Ads for food products must comply with applicable laws & regulations regarding definitions/restrictions on foodrelated descriptive words.
The use of the word "Free"
- The use of the word "Free" in any ad MUST fully comply with all state and federal guidelines, and disclose all material terms and conditions to obtain the free item; in particular, ad units which claim to offer "free gifts" which in fact require the user to sign up for one or more offers, trial subscriptions, etc., must disclose how many offers the user must complete before receiving the gift.
Over The Counter ("OTC") Medications
- Ads MUST be for products approved by the Food & Drug Administration ("FDA"), and only for FDA-approved purposes (i.e. no advertising for "off-label" uses of an OTC product).
- It is the advertiser’s responsibility to ensure that all health-related claims for OTC medications, including any claims with respect to the efficacy of the product, are properly substantiated with reliable scientific and/or clinical evidence.
Weight loss ads
- CANNOT depict or be targeted at children or teens
- CANNOT suggest that the product alone is effective for weight loss, or make any unrealistic claims about the amount of weight loss that can be expected from the product
- MUST, where weight loss claims are made or implied, contain a disclaimer such as "results not typical; individual results may vary".
The following categories of ads require additional policy review and approvalAlcohol, promotions/sweepstakes, political, religious, tobacco products, ads which collect data, pharmaceuticals; other categories as may be designated by Yahoo!. Trib Total Media & Yahoo! does not accept display ads for the following products: Adult products (films, magazines, websites, toys, etc.), drugs/drug paraphernalia, lotteries (other than official state lotteries sponsored by a U.S. state, e.g. Illinois State Lottery), online casinos, gambling portals, gambling educational sites, degrees for sale or offered by nonaccredited universities or programs, firearms, ammunition, fireworks, loan products which require upfront fees, products/services that claim to repair bad credit, securities (stocks, bonds, notes, warrants, options, etc), insider tips on a particular stock or commodity; products containing ephedra, ma huang, chitosan or human growth hormones, comfrey, or pyruvate; or other products/elements/ ingredients as may be designated b y Yahoo! at any time in its sole discretion.