PRINT ADVERTISING : AD SIZES

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National Advertiser Rate Card

Retail/Classified Ad Sizes

COLUMNS	PICAS	INCHES
1 column	10p 0	1.667
2 column	20p 9	3.458
3 column	31p 6	5.25
4 column	42p 3	7.042
5 column	53p 0	8.833
6 column	63p 9	10.625
Double Truck - Broadsheet		22.125 x 20.5

Modular/Tabloid Ad Sizes

SIZE	DIMENSIONS
Full page	6 col x 11"
3/4 H	6 col x 8"
3/4 V	4 col x 11"
1/2 H	6 col x 5.5"
1/2 V	3 col x 11"
1/4 H	3 col x 5.5"
1/4 V	2 col x 8"
1/8 H	3 col x 3"
1/8 V	2 col x 4"
1/16 H	2 col x 2"
1/16 V	1 col x 4"
1/32 H	2 col x 1"
1/32 V	1 col x 2"
MQ	2 col x 3"
MQB	4 col x 3"
Banner (Excl Pennysaver)	6 col x 2"
Tabloid Centerspread	21.875 x 11"

Magazine Ad Sizes

SIZE	DIMENSIONS
Full page bleed	8.625" x 11.125"
2/3 page V	4.9375" x 10"
1/2 page H	7.5" x 4.875"
1/2 page V	4.9375" x 7.5"
1/3 page V	2.3125" x 10"
1/3 page H	4.9375" x 4.875"
1/6 page V	2.3125" x 4.875"
1/6 page H	4.9375" x 2.25"
1/9 page V	2.3125" x 3.25"
Directories	3.5" x 1.625"