PRINT & ONLINE CONTESTS

Pet Superstar [ View Examples ]

Fundraiser for our Newspaper in Education (NIE) Program.

Concept:

• For a small entry fee (portion goes to NIE another portion goes to a regional animal shelter) readers would submit photos of their pets.
• Once the entry period concluded. First round voting took place. A broadsheet insert was published 1 time, featuring all of the photos of the pets.
• A ballot published in the paper over the course of 2 weeks where our readers could go online and view the pictures or reference their insert and mail in their vote(s) for their favorite pets. Each vote is $0.25 and a portion of that went back to NIE and the animal shelters.
• At the conclusion of round 1 the top 100 animals are featured in a second broadsheet insert which is published 1 time. Just like round 1, readers get the opportunity to vote for their favorite pets.
• At the conclusion of round 2, we publish the 3 winners. We also make a donation to each of the regional animal shelters. If memory serves me correct, NIE made over $12,000 dollars this past year!

Ultimate Black and Gold Extravaganza [ View Examples ]

Reader Contest for a chance to win Steeler Tickets and $1000 cash and a gift card to Bettis 36. We received over 8,000 entries for the Steeler Contest.

Concept:

• An inbound telemarketing effort that ran in all of our publications, where our readers would call a phone number for a chance to win that great prize.

Find Your Name Game [ View Examples ]

Fall readership contest. The Find Your Name Game contest received 318 entries from online and 600 entries through phone calls.

Concept:

• Contest where our readers would mail in their names then for 29 days, we would publish one readers name a day.
• Once the reader found his/her name they would have 24 hours to call and claim their $100 prize. .
• At the conclusion of the contest, we had a random drawing of all of our entries for a chance to win $1500.

Get To Know Your Bucs [ View Examples ]

Concept:

• We ran a total of 8 inserts in all of our daily papers (Thursday and Sundays) each featuring an up and coming Pirate, which included stats and fun facts.
• We also ran an ROP ad on the same days which included a trivia question (referencing the insert) and the entry form. Our readers would fill that out and mail it back to us with a chance to win 1 of 2 great prizes.