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TRIB TOTAL MEDIA BECOMES FIRST FOUNDING PARTNER AT NEW CONSOL ENERGY CENTER

March 15, 2010

Pittsburgh, PA -- Trib Total Media has become the first Founding Partner of the new Consol Energy Center as part of a 10-year sponsorship agreement announced today with the Pittsburgh Penguins.

Trib Total Media has been a Penguins' sponsor since 2006. The new agreement starts with the 2010-11 season.

As a Founding Partner, Trib Total Media will be the official print newspapers of the Penguins; will serve as title sponsor of the main entry gate at Consol Energy Center; and will sponsor a special interactive area under development in the new arena. This will be anchored by the Penguins All-Time Team exhibit as part of the northwest lobby entrance.

The All-Time Team exhibit will be a dynamic, interactive attraction engaging fans in Penguins history and Trib Total Media's array of offerings.

"Trib Total Media has been a tremendous corporate partner and we are delighted to welcome them as the first Founding Partner at Consol Energy Center," Penguins president David Morehouse said. "Trib Total Media has an innovative business approach which is consistent with our team, our brand and the goals of the Penguins organization."

"This is truly an outgrowth of a great relationship that began a few years, ago," said Ralph Martin, President and CEO of Trib Total Media. "The creative attitude that the Penguins employ as they build for the future is similar to the attitude we have developed as we move our business forward. Growth and creativity are common principles we share."