Everyday more and more people are turning to the Internet to help them find local products and services. National research indicates 87% of American adults use the Internet and 97% of consumers search online first before buying local products and services.
As your marketing solutions partner, we are adding an extension to your print ads called Origami. So now, your print campaign will reach beyond our print audience to include our digital audience as well.
Origami helps your business get noticed by taking your print ad and generating a beautiful, engaging online ad unit. Your ad will be displayed in a share-of-voice model targeted to your market area on TribLIVE.com. TribLIVE’s responsive website traffic continues to grow, with more than 26 million online users generating 204 million pageviews last year.
Your ad’s journey through Origami starts with the purchase of a display ad in one of our print publications. That could be in one of our two dailies, 14 weeklies or 27 Pennysaver products.
The night before your ad runs in print, we will send it to our partner Own Local, to process it digitally. It will come back to us in the form of a digital display ad, with multiple calls to action.
If you click the bottom of the ad, it will open a new frame of the digital ad. In this frame readers can click to call your business, click your address for directions, link to your website, read some information from your print ad, send you an email, see an image of your print ad or post a link to your business on social media. That’s seven distinctly different calls to action all in one powerful ad unit. Your ad will then run in a share of voice rotation to targeted areas in and around your business on TribLIVE.com.
Your ad’s journey is not done yet though. In addition to extending the reach of your message with an online ad, we will also create a home for your business in our business directory that is highly optimized for search engines. You can check out our directory at businessdirectory.triblive.com. By uploading your print ad to your business page on the directory of TribLIVE.com and back linking it to your website, we’ll help generate some great search engine optimization (SEO) for your business.
And finally, the Origami journey ends with a report. Every Origami ad automatically reports on the metrics that matter to you: impressions and engagements. With clear-cut numbers and clean design, Origami Ad Reports make it easy to connect the dots between dollars spent and benefits gained. No clutter, no complex number crunching, no guesswork. Just your ads impact at a glance.