Pulse Research helps advertisers connect with potential customers
Trib Total Media has recently teamed up with Pulse Research, which provides more than 600 newspaper partners with the tools they need to better connect with local businesses.
“It’s an amazing resource for our staff,” said Matt Miller, Trib Total Media Chief Revenue Officer. “With the Pulse tools, we can show businesses how many of their customers they can reach advertising in our products.”
The Pulse Sales Tools are backed by the custom research Pulse provides. The national and local Pulse of America surveys gather media-specific household purchasing intentions over the next 12 months by asking respondents about their media and shopping habits. The research covers more than 600 business types and more than 1,000 products and services.
“We recently invited our readers to participate in this survey,” Miller said. “All of our responses are from active adults right here in our market. With this data, we can show our clients audience-specific spending potentials over the next year.”
John Marling founded Pulse Research in Portland, Oregon in 1984. Over the last 30 years, Pulse has provided newspapers with sales presentation information for local businesses.
Pulse Research is committed to helping sales teams help local businesses grow,” said John Marling of Pulse Research. “We believe that newspapers reach a unique audience — an audience made up of active members of the local community and one that supports the local market and economy.”
Trib Total Media Pulse of America Survey results indicate that 84.7% of residents read a local newspaper in the past week and 45.1% purchased or sought out information on a product or service advertised in a local newspaper. Only 34% purchased or sought out information about a product or service advertised on a local radio station and 35% purchased or sought out information from a product or serivce advertised on a local television station. In addition, 90.9% of respondents read retail store ads in the local newspaper, 87.6% read the ad inserts and 71% look for and read newspaper ads for products and services they plan to buy.
The best way to reach local shoppers is with a consistent advertising campaign provided by the newspaper. Trib Total Media can help your business grow by helping you reach customers you would not reach anywhere else. Ask your Network Sales Executive today about Pulse Research results for your area of business, or click here to contact us!